Former President Barack Obama does not worry about his new book's sales as he focuses on enticing the youth in reading it via video sharing platform—TikTok.

Barack Obama participated in the Pass the Book challenge of TikTok

According to Hollywood Life, passing books to one after finishing it may hurt a lot when it comes to the sales. The 59-year-old politician-author does not see the case as a negative factor for his new book that comes in a memoir genre, entitled A Promised Land.

With that said, Barack wishes for more young people to read his book and also to pass a copy to their pals, family, and anyone. He made his wishes via an enticing TikTok challenge called Pass the Book, marking his debut in the in-demand social media platform on Nov. 20 (Friday).

Barack's first TikTok video was uploaded to a division of his memoir's publisher, Penguin Random House, on the account named Penguin Teen. The aim of Barack in encouraging young readers to grab and analyze his book is existent, considering his publisher uploaded the video on its account that is mostly followed by teens.

"This book expresses the incredible hope I have in you. Take this and pass it on," Barack said, kicking off his Pass the Book challenge video, and quoted by Harper's Bazaar. In celebration of his memoir's release, he handed his book to someone next off-screen, allowing users to do a duet with him, and carry on the chain.


Take this, and pass it on ##PassTheBook ##PassAPromisedLand ##BarackObama ##PresidentObama ##APromisedLand ##Booktok ##fyp

original sound - Penguin Teen

Barack Obama publishes playlist in celebration of A Promised Land's release

In a Billboard good find, the African-American lawyer curated his unique playlist composed of inspiring and encouraging tracks from various artists.

It includes Halo by Beyonce, Sir Duke by Stevie Wonder, The Time They Are a-Changin by Bob Dylan, Beautiful Day by U2, Home by Phillip Philips, Luck Be a Lady by Frank Sinatra, Rhiannon by Fleetwood Mac, Always Tomorrow by Gloria Estefan, My 1st Song by Jay-Z, and Michelle by The Beatles.

In a tweet, Barack disclosed that music always played an essential role in his life, especially during his reign as the 44th President of the United States. He further shared that the playlist is in honor of his book's release and hopes everyone would enjoy it.

Barack's A Promised Land is a 701-page book and is predicted to become one of 2020's highest grossing books. On the other hand, his 56-year-old wife, Michelle Obama, also published her memoir entitled Becoming last Nov. 13, 2018. And in just 15 days, it became that year's top-selling book!