Jennifer Lopez has faced criticism from fans after announcing the launch of her alcohol brand, Delola, despite her well-known sobriety. The singer and actress unveiled her Italian coast-inspired beverage company on Wednesday, but her decision was met with backlash from fans who pointed out that Lopez is not a drinker.

In an Instagram video promoting Delola, the "Let's Get Loud" singer said, "I have been grinding non-stop for decades, and more and more I'm realizing the importance of enjoying life." She continued, "I just wanted to create something better — something better tasting, better ingredients, something I would want to drink with my friends and family, and that is Delola."

However, just minutes after Lopez shared the video with her 240 million followers, disappointed fans expressed their disapproval in the comments section. One user wrote, "Oh wow. This is disappointing. Why not create a NA brand considering you've been outspoken about the negative effects of alcohol and that you yourself don't drink? This feels so off-brand for you, genuinely curious why you're selling alcohol."

Another commented, "Jlo you don't drink. This is like something that is known and has been pointed out on numerous occasions. I mean….I get it- a coin is a coin- but mama you don't drink alcohol."

Some fans mentioned Lopez's partner, Ben Affleck, and his past struggles with alcoholism. One person wrote, "Ah capitalism strikes again. J.Lo was an inspiration for me to stay away from alcohol, tho she is not sober, she talked about how she rarely drinks and if she does it's a celebratory sip, so it's a bummer she is promoting alcohol when there are so many great NA drinks!"

In response to the criticism, Lopez revealed that the Delola project has been in development for two years. She added that "Lola" is a longtime nickname of hers, reflecting her "more playful, carefree side," according to the press release.

Lopez founded Delola with drinks industry veterans Ken Austin and Jenna Fagnan, as well as her manager Benny Medina.