The world has been on the course of a change for the past few months and cinema stands as one of the most impacted industries. All across the globe, many theatres still have their doors shut in the light of the virus rage - and those which are open are following the measures issued by respective governments, therefore it’s still very far from how it used to be fo moviegoers.

In contrast to the challenge, theatres are facing, streaming services have emerged as the finest substitute, rather a new convenient platform which, in some ways, outshines theatre services.

The past 2 years have seen a rise in the appeal of streaming platforms and many new players have also entered the battleground. The competition is high, but Netflix has been leading the way since the get-go. However, it seems, this time, Disney Plus has got the foothold.

According to Neilsen, Disney Plus, which launched in November 2019, has accounted for 4 percent of the total streaming usage. That is the smallest share amongst the major platforms, behind Amazon Prime Video standing at 8 percent. But there is a little more than just numbers – the streaming platform’s popularity is actually soaring at a faster pace than many of its competitors.

Disney has registered 57.5 million paid subscribers worldwide and just in a month, by August, the number jumped past 60 million. The increasing subscription rate can be attributed to Disney’s Plus’new addition of blockbuster movies to its catalog such as Avengers: Endgame and Star Wars: The Rise of Skywalker.

The best thing that can happen to Disney Plus is that Netflix can’t have some of these blockbusters on its board despite by far, having the largest share of streaming usage. Neilsen reported that Netflix’s lion’s share is at 34 percent which is way more than even YouTube’s streaming time which accounts for only 20 percent. Certainly, Disney Plus has got a huge edge over the name of the game i.e. Netflix. 

Interestingly, Disney Plus isn't eating into the share of other platforms, instead, it is creating its own share - this sounds exactly like Netflix's strategy. 

Disney-owned, Hulu came in third with an 11 percent share of streaming time. Many expect that Disney Plus’ graph will continue to move upward.

It’s a possibility that Plus’ catalog may even get wealthier in the near future because of the business and monster acquisitions Disney has been doing, of late. Disney must be eyeing the opportunity to lead this important segment of cinema called streaming service.