Sirius XM Inks Multi-Platform Deal With Kevin Hart
Kevin Hart is set to expand his reach as the comedian has recently inked a deal with Sirius XM that sees him get involved in platforms like on-demand video, podcasts, and radio shows.
The Hollywood Reporter says that Hart’s Laugh Out Loud comedy network and the satellite radio company have reached an agreement on a multi-platform deal. As part of the agreement, Hart’s channel Laugh Out Loud will have new live and regular programs that the comedian will host.
Hart emphasized that the deal also promised more creative control on his end, which he says allows him to engage in more conversations that are authentic, real, and raw. He also said that continuing to being true to himself is a sure path to success.
ABC News also added that the bi-weekly program that Hart holds with his friends the Plastic Cup Boyz will have more live editions. The Plastic Cup Boyz are made up of Wayne Brown, Will “Spank” Horton, Harry Ratchford, Na’im Lynn, and Joey Wells.
Describing him and his friends as a bunch of opinionated guys, Hart says the new deal gives him the opportunity to provide his friends with a chance to shine and grow. Hart also said that he and his group of friends will be tackling topics that most are afraid of.
Sirius XM president and CCO Scott Greenstein said that the partnership is an exciting new chapter for the company and lays out a “bold vision” of comedy and its place in the world of radio.
Hart is just the most recent celebrity to enter into a deal with a big media to produce content. Back in July, athlete-activist Colin Kaepernick signed a first-look deal with Disney. As part of the deal, ESPN films will come up with a documentary series about Kaepernick’s journey towards civil rights activism.
The Disney deal came right on the heels from Netflix’s announcement that they would be producing a series titled Colin in Black and White that would cover Kaepernick’s time as a Black high school athlete growing up in a majority-white neighborhood.
Superstar Beyoncé also released her project under Disney+ before the announcement of Kaepernick’s deal. Her visual album, Black Is King, was released exclusively on the streaming platform. The project was executive produced, directed, and written by Beyoncé herself.
Musician Pharrell Williams also recently signed on to write an unscripted series for Netflix. Titled Voices of Fire, the series will follow Pharell’s uncle Bishop Ezekiel Williams as he sets out to form an inspiring gospel choir.